"After months in denial, unable to read the paper or see a menu without the light on my phone, I purchased my first pair of (expensive) prescription glasses. For a few days, it was exciting, and wearing glasses gave me a new LOOK. But, quickly, I realized it was like owning one pair of shoes and having to wear them every day! And this was not an option.
Then, while shopping for new frames, I discovered that all I needed were readers (+1.0, to be exact). However, as the selection and quality were so poor, I saw an opportunity - to provide consumers with the highest quality readers available, in classic styles and colors for every occasion, and priced so that you can buy multiple pairs."