Milkboy Swiss Chocolate

The Milkboy brand dates back over a 100 years, to a small dairy in the Emme-Valley in the Swiss Alps, from where the best Swiss milk originates.

Each spring, the cows would ascent to pristine mountain pastures, celebrated with a festive procession of the towns cattle. Lead by the young men, the “Milkboy(s)”, wearing traditional costumes, carrying the artfully carved, wooden milk-pails used to milk the cows.

The cows remained to pasture throughout the summer, when the “Milkboy(s)” led them back down the mountain to the village, to festive celebrations.

We returned to the origins of the Milkboy story for inspiration, using it as the foundation to develop Milkboy Chocolates.

We created a unique packaging presentation by utilizing the paper-cut art, traditionally practiced in the alpine villages.

The visuals on the Milkboy wrapper were created by the famous Swiss, paper-cut artist, Esther Gerber. In addition, each flavor has its characteristics embossed, by hand-carved engraving plates, adding a unique dimension of touch to the packaging.